Color is a powerful tool that permits artists, designers and other professionals to influence mood, compose spaces, and even make profound statements. Part of the foundation of our modern understanding of color and its uses is rooted in a design movement dating back to the early 20th century.

The Bauhaus movement and its institute were born in Germany in 1919. The Bauhaus was founded by the German architect Walter Gropius as a school of arts in Weimar. It was located in three German cities – Weimar, Dessau and Berlin. As the Bauhaus was a combination of crafts and arts, its nature and concept was regarded as something completely new back then. Today, the historical Bauhaus is the most influential educational establishment in the fields of architecture, art and design. The Bauhaus existed from 1919 to 1933.

The Swiss artist Johannes Itten taught at the Bauhaus from 1919 until 1922. He was one of the first to associate different colors with specific emotions, studying the impact of color on our moods. He also studied how individuals perceive colors. Itten’s most enduring contribution to modern day color theory is his designations of certain colors as warm and cool. In 1947 Johannes Itten noticed that some students were interpreting color in one way and some in another. He wondered why one person was using a certain shade of red, while his neighbor chose another to create the same effect.

Itten recognized that, in general, colors chosen by the students reflected many characteristics of their own natural colorings. For example, students with warm tones in their hair, skin and eyes were more likely to select warm shades to paint with, while students with cool characteristics were likely to choose cool tones. For the first time, a person’s natural coloring appeared to be subconsciously influencing the process of choice. Surprisingly, everything we choose from clothing to accessories, from makeup to the furnishings in our home can be linked to our individual color direction, explaining why we all have such different tastes!

Color analysis is one of the three services provided by JCS. This service analyzes your natural colorings (skin tone, hair color and eye color), introducing you to the shades and tones with the same characteristics as your own. These colors will enhance, harmonize with and complement your natural colorings. We can all wear any color, such as red, blue, green and yellow successfully. Accordingly, some of your best colors could be rust, teal, chartreuse and marigold. By following the color direction of your palette of colors, you will find the shades and tones, which will be the best for you!

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